Last night, I couldn’t sleep and, for some reason, I decided to see if the Marilyn Monroe collection for MAC had been released in the UK (it had, at midnight it appears.) I tweeted that I would have to pop into Brighton once the bug I’ve been suffering from had cleared up. But why? Why would I ‘have’ to?
Because I am a marketer’s dream. I am easily led.
The thing is, I would be after the two lipsticks on the left- Pure Zen and Scarlet Ibis. But my rational mind can break down my reasoning quite clearly and my ‘ohmygodImusthavethis’ part of my brain has to accept fact.
1) What makes these lipsticks different to all other lipsticks? They have Marilyn Monroe on them? It’s a nice photo and, unlike a lot of people who make up Pinterest boards of quotes she supposedly said, I have seen most of her films (even ‘Asphalt Jungle’, which is OK), so I guess I could be counted as a bona fide fan. Still, do I ‘need’ a lipstick with MM’s face on it?
2) I like MAC, but I don’t own any of their lipsticks The world has never ended because of this. Also, they do similar shades in their regular lipstick line, which if we’re splitting hairs, costs £1.50 less per tube. So you’re paying for a nice photo. Also, I already have red lipsticks and a nude shade that I’m not even sure suits me. So why do I need another?
3) OMG, but they’re LIMITED EDITION! Just because Elle magazine predicted a sell-out, doesn’t necessarily make it so. I can put it on my Christmas list and, if they’re still in stock then, great. If not, I can suck it up like a big girl.
The problem with reading beauty blogs is that there is a lot of hype around a small number of products. Sometimes, I buy into it (I own a Revlon ‘Just Bitten’ balm stain, for example) and sometimes, I need to know when to stop. I could buy a lipstick on the premise that a) I won’t have much disposable income for much longer and b) sometimes it’s nice to treat yourself to something you like but, on weighing up the evidence, I think that this is one of those times where I can probably sit it out. For the same price as this, I could get a couple of other things that would be as luxurious (in my mind) and be worn much more often.
Have you ever bought into blog-hype and regretted it later? What products have been worth it? And, more importantly (!), will you be buying some Marilyn for MAC?